Hi there

We’ve developed these guidelines to outline the do’s and don’ts of using Kippo's brand assets. If you’d like to use our brand assets in a way not covered by these guidelines, please reach out to us. We update these guidelines occasionally so check in periodically to see what’s changed.

Our Press Kit is available to download here.

Brand guidelines 2/01/19

Rules of thumb

Make sure the brand assets are displayed clearly

Download and use visual brand assets from our Kippo Brand Guidelines

Follow all of Covalent Inc., Kippo’s current Terms of Service, Community Guidelines, and Privacy Policy

Use the brand assets in a way that suggests or implies partnership, sponsorship, or endorsement by Covalent Inc. and/or Kippo

Incorporate Kippo's brand assets, or anything confusingly similar, into any other trademarks, names, domain names, usernames, or logos

Use visual brand assets taken from third-party sources

Use trademarks, names, domain names, usernames, logos, or other content that imitate or could be confused with Kippo or Covalent Inc.

Copy the Kippo look and feel

Feature Kippo's brand assets in connection with pornography, illegal activities/marketplaces for followers/viewers, or other materials that violate the Covalent Inc. Terms of Service, Community Guidelines, or Privacy Policy

Brand guidelines 2/01/19

Kippo logo

If you’d like to use the Kippo logo, please follow these rules and guidelines.

Show the logo in our gradient red, please see our color palette

Show the logo in black or white if the red clashes with the background

Follow the clear space guidance on the next page

Alter, rotate, or modify the logo

Obstruct the logo

Surround the logo with other characters or creatures

Use versions of the logo not found in our Kippo Brand Guidelines

Use the Kippo logo to refer to any product or service other than Kippo. Note that the "K" logo should not represent Covalent Inc.

red logo
Red Kippo logo
white logo
Kippo logo
Brand guidelines 2/01/19

Clear space & minimum size

When you’re using the "K" or Kippo logo with other graphic elements, make sure you give it some room to breathe. The empty space around the logo should be at least 150% of the width of the logo. To ensure the logo maintains its visual impact, do not make the "K" logo any smaller than a quarter inch or 20 pixels wide, and Kippo logo any smllaer than an inch or 100 pixels wide.

Display the "K" or Kippo logo side-by-side with other logos. If you include our logo next to other logos, please display it in the same size as other logos

Display the "K" or Kippo logo larger than your own marks or branding

red K logo
Clear space
red K logo
Minimum size 20px
red logo
Clear space
red logo
Minimum size 100px
Brand guidelines 2/01/19

App icon

Unless you’re showing the Kippo app icon on a mobile phone or in the context of mobile apps, use the "K" or Kippo logo guidelines above.

app icon
App icon
Brand guidelines 2/01/19

Color palette

Gradient red

Top

#FF3379

Bottom

#FF1744

Gradient red
Brand guidelines 2/01/19

Typeface

Our typeface is a visual representation of Kippo's voice and tone.

We use friendly, casual, and straightforward typefaces that complement designs and experiences rather than overwhelming them.

For titles or headlines, use SF Pro Display, bold; or Source Code Pro, medium.

For standard text, use SF Pro Display, regular.

SF Pro Display

Download here

Source Code Pro

Download here
Brand guidelines 2/01/19

Merch & packaging

We encourage the use of Kippo and "K" logos and in-app screenshots to promote your profile. However, we don’t allow merchandise (t-shirts, mugs, stickers, posters, etc.) featuring any other Kippo brand assets (Kippo logo, Kippo app icon, etc.) without our permission. If you would like to request permission, please reach out to contact@kippoapp.com with context and proofs of what you’d like to create.

The following guidelines explain how you can use the brand assets to promote your Kippo account on product packaging.

Share your in-app screenshot on product or packaging so people can see it's from Kippo

Display the Kippo app icon if used beside other social media logos

Display the black "K" logo if used as a glyph

Use the "K" or Kippo logo on your product packaging that implies partnership, sponsorship, or endorsement by Kippo. Please inquire for permission.

No branded hat
No branded tshirt
Brand guidelines 2/01/19

Talking about Kippo

Sometimes you may need to refer to Kippo to discuss the Kippo service, describe your presence on Kippo, display your Kippo username, or describe your products or services as they relate to Kippo.

Use the full name “Kippo,” without any modification

Capitalize the word “Kippo,” except when you arereferring to Kippo's web address

Within the body of an article, title, or report, display the word “Kippo” in the same font size and style as the content surrounding it

Modify the word “Kippo” in any way, such as by not capitalizing the “k” or any other capitalizations (i.e., kippo, Kipp0, or KIPPO)

Use the "K" logo in place of the word “Kippo”

Pluralize the word “Kippo,” use it as a verb, or abbreviate it

Kippo

Kippo by Covalent Inc.
Brand guidelines 2/01/19

Naming apps & products

If you offer an app, website, or product that is compatible with or related to Kippo, you can describe how your app, website, or product relates to Kippo. But you can’t combine any part of the brand assets as part of your own brand, or suggest that Kippo sponsors or endorses your app, website, or product.

Name your app, website, or product something that is unique and original to you

Design your own original logo or app icon that represents your brand

Use “Kippo” in your app name, website name, domain name, or product name

Use any of Covalent Inc.’s trademarks or logos or other source-identifiers (Kippo user interface, gradient red color, etc.) as part of your brand identity, which includes your app icon, logo, and product design

Describe your app as “for Kippo” when it is not integrated with the Kippo platform or specifically designed to compliment the Kippo app

No branded phonecase
Kippo in product name
No branded apps
App for Kippo

Thank you

All logo assets are available to download here.
Updated 2/01/19

Press Kit is available to download here.
Updated 2/01/19